Internationale Kurzfilmtage Winterthur

How to Create the Buzz? Each year, countless short films are completed around the world, but only a few productions succeed in distinguishing themselves from the bulk. What commitment, what strategies are successful in creating the «buzz» around somebody? Is it enough to have a unique attitude, an individual signature style? Or is it the promotional mechanisms and the personal network that help someone gain the attention of audiences and festival curators? Guests: Kathleen McInnis (CAN/USA), short film programmer at Toronto International Film Festival, film promoter/consultant for festival strategies; Fyzal Boulifa (GBR/MAR), filmmaker; Simon Koenig (SUI), promotion short film, SWISS FILMS Moderation: Carmen Gray (NZL/GBR), journalist and film critic, Sight & Sound/ Dazed