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453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

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Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-founder and friend Giorgos Tseti shared his hair loss struggles and that he was looking for an organic solution. Their initial research turned into a 10-year relationship that’s built Nutrafol into the #1 dermatology-recommended hair growth supplement in America.  Listen to Nathan and Roland discuss:  The challenges of his businesses in fashion and beauty   What is “biohacking,” and using it for Nutrafol  How stress became the problem and solution for Nutrafol  Self-funding Nutrafol by eating beans and rice Why one vulnerable article 10x Nutrafol’s monthly sales Developing a seeding strategy with health professionals  Why conferences are the best place to get product endorsements  How to temper the expectations of the customers  Fiscal responsibility as a startup  And much more clinical product advice…