Franchise Today

Welcome to another exciting episode of Franchise Today. This week,I welcome Keith Gerson, a trusted friend, respected peer, and an erstwhile frenemy. Keith delves into his early days in franchising, starting from his hippie rock-and-roll days to his first serious job responding to an ad in the Portland Oregonian. He recounts his journey from being a multi-unit supervisor at McDonald's to significant roles in Jack in the Box and Mrs. Fields Cookies, sharing invaluable lessons on systems, processes, and leadership. The conversation highlights Keith's strategic moves during the Great Recession, emphasizing the importance of doubling down on marketing when others pulled back. Keith shares his experience working for private equity and his transition to FranConnect, where he honed his skills in scaling franchise businesses. As the discussion progresses, Keith introduces his latest venture, Gerson Advisory Services, aimed at helping franchisors sell more franchises, drive top-line revenues, improve operational per