Bayer Crop Cast

Innovations like biotechnology, plant breeding and digital tools have led to transformational changes in agriculture – improving yields, food security, environmental sustainability and human health. As a leading brand for crop protection and seeds, Bayer Crop Science consistently invests more in innovation, discovery and R&D than others in the global agriculture sector. While much of this work is done in labs and fields around the world, it has direct and tangible impacts for farmers in Australia and New Zealand, helping them grow food and fibre more productively and sustainably. Show notes Our host Ed Gannon is joined by Dr Bob Reiter, Head of Research and Development (global) and Chris Staff, Head of Customer Marketing (Australia/New Zealand). • [02:15] Just how big is the R&D budget for Bayer Crop Science? • [04:12] How important is R&D for the agriculture sector? • [05:05] What does Bayer invest in, and why? • [05:57] Bayer’s largest spend: breeding. • [09:00] The role of growers in the develop