Founders

What I learned from reading Confessions of an Advertising Man by David Ogilvy. ----Listen to one of my favorite podcasts: Invest Like the Best----Join my free email newsletter to get my top 10 highlights from every book----(4:15) When Fortune published an article about me and titled it: "Is David Ogilvy a Genius?," I asked my lawyer to sue the editor for the question mark.(4:45) The people who built the companies for which America is famous, all worked obsessively to create strong cultures within their organizations. Companies that have cultivated their individual identities by shaping values, making heroes, spelling out rites and rituals, and acknowledging the cultural network, have an edge(5:30) We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. A blind pig can sometimes find truffles, but it helps to know that they grow in oak forests.(5:48) We hire gentlemen with brains.(6:16) Only First Class business, and that in a First Class way.(6:25