Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail. Listen to Nathan and Jess discuss:  Quitting her job and starting Willow & Blake with her best friend Starting frank body as a case study Creating the first-person #frankeffect brand voice Does influencer marketing still work? The challenge of adapting to TikTok  Mixing business and friendships When Ariana Grande copied them Moving from the “Instagram brand” stereotype  Advice for working founder moms  Copywriting fundamentals And much more beauty business advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the wo