Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand.  Listen to Nathan and Brian discuss: How obesity changed his life His first impressions of Jocko Willink  How to make business partnerships work Building a business around a personal brand Dealing with the crazy growth of Jacko Fuel  How to advertise health supplements  Why you shouldn’t put value in follower count  Why he embraced the “mad scientist” label Skills from jiu-jitsu that translates to business How to develop a strong mentality And much more product development advice…  This episode is powered by 99desi