Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

After running a small cafe chain for over a decade, Abigail Forsyth experienced firsthand the amount of packaging waste used in the food and beverage industry. So, in 2008 she co-founded KeepCup and created the world’s first barista standard reusable cup. In the last 15 years, she built KeepUp into a multi-million dollar brand with reusable cups and bottles sold in 65 countries worldwide. Learn how she’s built a mission-driven business and adapted to the changing nature of sustainable products.  Listen to Nathan and Abigail discuss: Bringing KeepCup to life while running her cafes Getting her first B2B order using a shoebox Why behavioral change is the hardest thing to do The challenge of having B2B and B2C customers Scaling internationally and managing a growing team Becoming one of the first Australian B Corporations When a TV program doubled orders overnight The impact of Coivd-19 on the reusable industry  How to deal with copycats  And much more on mission-driven business… Enjoy 25% off Keep