Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it.    Listen to Nathan and AJ discuss:  Starting in door-to-door sales as a teenager  Persevering through failure in his first business  Starting Revenue Boost to focus on lead generation  Why not all leads are created equal  How to stand out amongst competitors Why cold emails are still powerful  Implementing a repeatable process to get clients  How to spend zero dollars on advertising  LinkedIn Navigator tips and tricks  Why subject lines should be a disguise  And much more B2B sales strategies...       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved thi