Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

427: How to Pick a Winning Product with The Oodie Founder Davie Fogarty

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Sinopse

Davie Fogarty created Australia's fastest-growing ecommerce brand, The Oodie, which sells wearable blankets and accessories. But success didn't happen overnight. After multiple failed businesses, at 24 years old, Davie had a chip on his shoulder to prove he could succeed. So in 2017, he started 2 ecommerce businesses, and they both took off immediately. In the past 4 years, Davie has grown his company of 5 major brands called the Davie Group to $400M in sales. In this episode, you'll learn exactly what it takes to build an incredible ecommerce brand in 2022 and some of the pitfalls to avoid.    Listen to Nathan and Davie discuss:  Davie's early failed business attempts  The pros and cons of having something to prove Why bootstrapped founders become a jack of all trades  What was special about The Oodie as a product and brand How to create and test ecommerce products  How competition affects your ads  Why good marketing instills trust  Attribution tools and the changes in advertising  And much more ec