More Than A Few Words

Business owners often tell me they know some of their marketing is working they just don't know which part.  So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for a conversation about how business owners can stop wasting money.  She had some great tips.   Strategic Approach Over Tactical Rush: Many business owners dive into marketing tactics without a clear strategy. Instead of blindly following trends or competitor actions, they should focus on understanding their target audience and crafting messages that resonate on the right channels. It's about thinking strategically about the entire customer journey, not just individual marketing tactics. Measuring Success and ROI: Another common mistake is not measuring the effectiveness of marketing efforts. Metrics like conversion rates, click-through rates, and customer retention are crucial for determining the success of marketing campaigns. Without proper tracking and analysis, bu