Rocketship.fm

Today we talk with Ben Foster the Chief Product Officer at WOOP and former product manager at Ebay. Ben is a wealth of Product knowledge and experience and today we discuss the topic of A/B testing and how he's evolved his focus to be vision driven so that he doesn't miss the big opportunities to solve customer problems. This was a hard learned lesson and we hear about his experience A/B testing features with moderate success and what caused him to shift if focus. *** This episode is brought to you by: Sendinblue: Visit https://www.sendinblue.com/rocketship/ and use promo code ROCKETSHIP for 50% off your first three months on a premium account Hawke Media: Get a free consultation on your business when you visit hawkemedia.com/podcast and use the promo code ROCKET. Vidyard: The Top Video Tool for SaaS Marketing and Sales http://vidyard.com/rocketship Canva: Go to canva.me/rocketship to get your free 45-day extended trial Carnegie Mellon MIIPS Program: Learn more about how your ideas could change the world at