Bottled In China

In this episode of the Bottled in China Podcast, we are thrilled to welcome Andrew Jefford, an acclaimed journalist, poet, and writer whose expertise spans the diverse realms of wine, whisky, travel, and perfume.Jefford is a Contributing Editor and columnist for both Decanter and The World of Fine Wine, as well as the Academic Advisor to the Wine Scholar Guild and Co-Chair of Decanter World Wine Awards. He has also broadcast extensively on wine, tea, and other subjects for BBC Radio. With twelve books and guides to his name, including "The New France," "Whisky Island," and his latest work, "Drinking with the Valkyries," Jefford has firmly established himself as a leading voice in the drink and publishing industries.In this in-depth interview, we delve into the defining moments that propelled Jefford's rise to recognition, and he shares a candid perspective on the intensely competitive environment of the industry. Listeners will gain valuable insights and lessons from Jefford's storied career, which has spanne