Eat Blog Talk | Megan Porta

In episode 557, Emily Baksa teaches us how to build an engaged email list and why this is essential for our businesses, especially during volatile times. Emily is a food copywriter and content strategist who uses mealtime to make a positive impact on people and the planet. She writes crave-worthy, conversion-generating copy for food bloggers, CPG brands, chefs, farmers, and other culinary change makers to help grow their businesses. In this episode, you’ll learn practical tips for creating enticing opt-ins, email series showcasing your expertise, providing valuable, personalized content and leveraging testimonials and reader favorites. Key points discussed: - Build email series: Create ongoing email conversations around seasonal topics or your areas of expertise to keep subscribers engaged. - Highlight reader favorites: Share the most popular recipes or content from your site each month to focus on what readers enjoy rather than self-promotion. - Optimize opt-ins: Craft enticing sign-up offers that showcase v