Podcast Neil Wilkins

“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast. Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more. For free PR resources, check out eReleases http://ereleases.com/plan More content and episodes like this on your favourite podcast service at Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins