Add Passion And Stir

On this very special encore presentation of Add Passion and Stir we will revisit our conversation Pierre Ferrari, the former President and CEO of Heifer International, and Matt Bell, chef and owner of South on Main restaurant in Little Rock, as they share insights about creating value in poor communities. Since the first airing of this episode, Pierre has now retired and is writing a book about ending rural hunger around the world.Ferrari speaks about the success Heifer International has had in poor agricultural communities throughout the world by driving social psychological change before anything else. “We work with communities that could almost be described as clinically depressed...the despair is so deep…they feel condemned to this situation,” he says. Heifer uses value-based training to demonstrate to people their own ability and capacity to make change. “Without that psychological shift, nothing we do, no animal, no training will actually catch hold,” he notes. Bell has first-hand knowledge of the succe