Xceptional Leaders with Mai Ling Chan & Martyn Sibley

Our guest for today is Nicole Cuervo, the founder & CEO of Springrose, a startup designing adaptive intimate apparel that improves quality of life for women with limited mobility. She speaks with Mai Ling about her journey as an entrepreneur by sharing exactly what adaptive intimate apparel is, why it is needed, and the personal experience in her family that led her to develop her products. Nicole also talks about her approach to the expansion of her product line, how to find your ideal customer, and the importance of considering research and development when setting pricing.