Well-adjusted Mama

Named one of Inc. Magazines Top 100 Female Founders of 2020, COLETTE COURTION is a distinguished and award-winning consumer marketer, inventor (21 issued patents), and femtech leader who is revolutionizing the $600 billon dollar menopause market with Joylux—the leader in at-home medical devices, personal care products and digital tools for menopausal women experiencing vaginal and sexual health issues.  With over 20 years of cross-functional expertise leading consumer product, retail, and medical device companies, she is known as a category creator in the emerging health and wellness space. Prior to founding Joylux and her other two skincare related start-ups, she was a marketing executive with Starbucks responsible for launching and growing the Starbucks Card and Customer loyalty program into a multi-billion-dollar business.  Courtion and her companies have earned numerous accolades including the AARP Innovation Lab’s Women’s Health Award (2021), Angel Capital Association’s Most Innovative Company (2019),