Marketing Today With Alan Hart

428: Are CMO’s Stuck in a Revolving Door? Trends and Predictions from the CMO Tenure Report with Richard Sanderson of Spencer Stuart

Informações:

Sinopse

Richard Sanderson started his executive search career as a summer intern at Russell Reynolds Associates in London, then transitioned it into a full-time position as a research consultant with them, which brought him to the States. After five years in that role, he left the world of executive search and went to business school. He then worked at a management consulting firm until 2010, when he rejoined Russell Reynolds Associates. He then moved over to Spencer Stuart in 2018, where he leads their Marketing, Sales, and Communications Officer Practice. For the past 22 years, Spencer Stuart has created an annual CMO Tenure Report to better understand the average tenure of marketing leaders with the goal of determining if there is truth in the perception that marketing leadership roles have high turnover rates, if so, why, and how CMO tenure compares to other leadership roles. On the show today, Alan and Richard talk about the methodology of the study, key takeaways, and what he predicts for the future o