Payoff Pitch

I was recently talking with a self-proclaimed personal finance coach, about being interviewed on his podcast. He wanted my input on how people who are in debt can deal with it. The interview didnt happen, because he thought my methods were unusual and wouldnt work for his audience. But it got me thinking who is this audience, and why the hell are they in debt in the first place. Then I realized it is 99% of the people in the USA, and it is no wonder they are in that position.