Eat Blog Talk | Megan Porta

In episode 566, Carrie Tyler teaches us how to establish a strong brand position and why this is essential to  understand and meet our target audience’s needs. Carrie Tyler is a brand positioning and brand marketing expert with over 20 years experience in Consumer Brand Management for large consumer goods companies. In 2018, Carrie launched her food blog, Talking Meals focusing on easy dinner recipes for busy families. In 2022, Carrie launched a second niche food blog and continues to run both blogs successfully today. Carrie has applied her brand positioning expertise to her own two food blogs and now helps other food bloggers to do the same. Through in-depth customer targeting and using a Food Blogger Brand House Model that she developed, Carrie helps food bloggers narrow in on their customers needs and how they uniquely solve those needs. In this episode, you’ll learn the benefits of brand positioning, such as increased email list growth, return traffic, and product sales and practical ways to create a mem