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We're delving into the realm of SEO in 2024, unraveling all the essential adjustments and shifts. Our expert, Brian from Carrot, joins me to discuss the dynamic world of search engine optimization. We'll explore what successful individuals are doing, what works, and what doesn't amidst the ever-evolving landscape of SEO. In this video, we break down the key changes from 2023, exploring Google's AI experiments, the helpful content updates, and the pivotal role of backlinks in the SEO game. Google's stance on AI-generated content has evolved significantly, emphasizing the importance of high-quality content above its production method. We dissect these changes, their impact, and what they mean for your SEO strategy. Looking forward to 2024, we're anticipating a continued experiment with Google's search generative experience, potentially affecting traffic and rankings. However, with frequent algorithm updates, there's a silver lining. It means faster responses and better adaptability to changes. We dive deep into