Eat Blog Talk | Megan Porta

In episode 570, Megan chats to Heather Farris about optimizing Pinterest to boost blog traffic, including how to use Pinterest Trends as part of your keyword strategy. Heather is an accountant and bookkeeper turned blogger and Pinterest marketer. Since 2016, she has helped hundreds of Pinterest creators grow their traffic and sales through both organic and paid ads. She regularly helps creators understand how to spend their time and money to grow their businesses on and off Pinterest. In this episode, you’ll learn how to interpret Pinterest trends, why Pinterest is an important search tool like Google and what types of pins you should be making to get traction on the platform. Key points discussed: - Pinterest is a powerful search engine for food bloggers: Pinterest users often use the platform as their primary search engine, making it a valuable tool for food bloggers to reach their audience. - Treat Pinterest as a "parking lot" for content: Think of it as a long-term time investment as, if you’re using the