Rethink Retail

Embrace the magic of positivity! Harshida Acharya of Fulfillment IQ sits down with Adriana Carrig, CEO and Founder of Little Words Project, as she shares the heartwarming journey of her unique bead bracelet brand that fosters genuine human connections. Each bracelet inspires a chain of positivity, encouraging the spread of love and kindness through uplifting messages. Tune in to hear Adriana's story, from starting the business in her parents' basement to expanding nationwide, her personal stories of resilience, and her unwavering focus on quality and community. Key Insights: - Community Building: Discover how Little Words Project uses inspirational words to build a genuine and engaged community around a brand that emphasizes kindness and connection. - Quality and Customization: Explore the brand's commitment to quality assurance and the customization process for their unique bead bracelets. - Philanthropic Efforts: Understand the give-back initiatives and collaborations with various nonprofits that Little Wor