Marketing Today With Alan Hart

431: Advocating for Yourself and Branding B2B’s with April Moh, CMO of Kyriba

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April Moh immigrated from Singapore to the US for love in her 20s and restarted her life and career from scratch. The first third of her career in the US was spent in PR agencies, learning the importance of impactful storytelling. She started to develop a curiosity about how the different parts of a company work together to fuel growth and decided to take her career in-house at Microsoft, then SAP, where she eventually became chief of staff. She went on to become CMO at SUSE before moving into the CMO role at Kyriba in October 2023, the same year she was named as one of Campaign Magazine’s “Most Inspiring Women." Kyriba is a fully unified SAS performance platform with over 80,000 users. They serve treasury needs, risk, payment, connectivity, and working capital to help their clients gain real-time visibility into their cash balances and break out of the liquidity gridlock that many finance teams get stuck in. With Kyriba, finance teams get an aggregated, reliable, and comprehensive view of their cash and