Podcast Neil Wilkins

What is Sustainable Marketing? • Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Jacket” campaign promoting reduced consumption and environmental awareness. What is Green Branding? • Definition: Green branding involves positioning a brand as environmentally friendly through sustainable practices and messaging. • Importance: Attracts eco-conscious consumers and builds long-term brand loyalty. • Real-World Example: IKEA’s focus on sustainable sourcing and energy efficiency in its products and operations. Understanding Conscious Customers • Trend: Growing customer preference for brands that demonstrate sustainability. • Statistics: 72% of consumers globally are willing to pay more for products with sustainable credentials (Nielsen). • R