Analysis

When you buy your trainers, do you want to make a political statement? Businesses want to attract consumers by advertising their commitment to liberal causes like diversity and tackling climate change. It is a phenomenon known as woke capitalism. But is it a welcome sign that multinationals are becoming socially responsible? Or is it just the latest trick by business to persuade us to part with our cash, and a smokescreen to disguise the reluctance of many companies to pay their fair share of taxes? The Economist's Philip Coggan asks whether it's a case of getting woke or going broke.Contributors: Dr Eliane Glaser - author of Get Real: How to See Through the Hype, Spin and Lies in Modern Life Dan Mobley - Corporate Relations Director, Diageo Saker Nusseibeh - Chief Executive at Hermes Investment Anand Giridharadas - author of Winners Take All: The Elite Charade of Changing the World Kris Brown - president of Brady United, a gun violence prevention organisation Abas Mirzaei - Professor of Marketing at Macq