Build Your Salon With Phil Jackson

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth.   We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly, and quarterly goals, we ensure continuous progress and alignment. With the mid-year mark upon us, it's the perfect opportunity to reset and refocus on our aspirations, ensuring we maintain momentum all year long.   Next, we dive into practical strategies for creating meaningful connections with clients beyond their first visit. I'll share how to make new clients feel welcomed even before they step into your salon through personalised communication and thoughtful gestures. Acquiring new clients can be costly, so I'll