Build Your Salon With Phil Jackson

The Psychology of Pricing - Ruth Lundstrom

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Sinopse

In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of knowledge that is sure to transform any salon business.   Our conversation journeyed from Ruth's formative years as an apprentice to her challenging yet insightful tenure managing a salon at Regis. She highlighted the significance of strategic pricing, a factor often overlooked yet paramount to long-term success. We tackled the prevalent fears new freelancers face, particularly the trap of underpricing, and discussed how to establish a profitable and sustainable pricing structure.   Furthermore, Ruth and I delved into the bold move of positioning a salon at the high end of the market, the rewards it can reap, and the cruciality of maintaining profit margins. Ruth's