Build Your Salon With Phil Jackson

Hello, my salon friends! It's Phil Jackson here, your go-to Queen of Salons, bringing you another episode packed with pearls of wisdom on 'Build Your Salon'. This time, I have a question from the marvellous Roz Ingleby, director of Pamper Me Beauty in Clifton, Bristol. I dive into the world of salon success, discussing how to turn the summer breeze of seasonal walk-ins into the year-round warmth of loyal clientele.   In this episode, I tackle the art of capitalising on your salon's prime location and the strategies that can help convert those one-time summer visitors into repeat customers who can't stay away, no matter the season. I also cover the power of targeted marketing, with a focus on email and social media campaigns, and the pivotal role they play in customer retention.   (Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)   I also delve into your service menu – it's time to shine a spotlight on t