Build Your Salon With Phil Jackson

In this captivating episode, I sit down with the phenomenal Heffy Wheeler, better known to her legion of followers as Heffy X. She takes us on her inspirational journey, sharing how she went from a directionless youth, grappling with undiagnosed ADHD, to becoming a multi-award-winning colour specialist and a beacon of entrepreneurship in the salon industry. Heffy's story is a testament to the transformative power of creativity, community, and the strategic use of social media. She opens up about the early days of her career, the challenges she faced, and how a temporary move to Canada led to the birth of a booming mobile business, which eventually blossomed into the successful salon she runs today. What truly sets this episode apart is Heffy's generous insights into the art of building a thriving salon business that goes beyond just great hairstyles—it's about fostering a supportive community, both online and in the salon chair. She delves into the nuances of nurturing a salon brand on social media, discussin