Build Your Salon With Phil Jackson

Today I have two questions for you, the first is what is going wrong with your Salon marketing and secondly who do you think you’re talking to? I love our Industry, I think it’s a fantastic, vibrant industry being pumped full of youthful energy. But that disappears when it comes to our Salon marketing. I think the most common problem which brought me on to the “who do you think you’re talking to” question – is that we haven’t adequately identified who the marketing is supposed to be speaking too. How do we talk to people in a way that they understand and relate and how do you make sure that we’re hitting the buttons that our target markets are interested in - by using something called customer avatars. Customer avatars are imaginary people but they have a set of characteristics that you believe identify your target market. What I want you to do is start having a think about your customer avatars. Now the easiest way to get started on customer avatars is to have a look at the clientele that you already have. N