What's Next! With Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    This week Elliott Parker joins the podcast. He is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups, and he has a new book called The Illusion of Innovation which came out earlier in 2024.   THIS EPISODE IS PERFECT FOR… business leaders and executives looking to understand the challenges of true innovation.   TODAY’S MAIN MESSAGE… in this thought-provoking episode, Tiffani sits down with innovation expert Elliott to discuss why innovation might be more illusion than reality in today’s organizations. Elliott argues that many innovative efforts are a charade and he challenges leaders to re-think