Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

In this Screw It Just Do It Session, I sit down with James Clark, Marketing Director at Molten Ventures, to discuss the intricate process of rebranding Draper Esprit to Molten Ventures. James shares the challenges, considerations, and emotional aspects of rebranding a well-established company. Learn how engaging stakeholders, maintaining brand identity, and navigating the rebranding process during the COVID-19 lockdown led to a successful transformation. This episode is a must-listen for anyone interested in the complexities of brand management and rebranding.