Real Trends: Real Trending

This week on the RealTrending podcast, Tracey Velt sits down with Luis Carrion, the CEO and Chairman of Berkshire Hathaway Home Services, California Properties and a 2024 RealTrends GameChanger. In 2022, Luis acquired and took over the firm from the family of the late Bruce Malhern. He and Tracey talk about the growth and restructuring of the company under his leadership these past two years, and the importance behind building strong, personal relationships with agents. He outlines his ambitious growth plan for BHHS, which includes M&A opportunities, increasing agent productivity, and strategic recruiting. Luis also talks about the challenges that he faced during the transition, including the larger impact of COVID-19 on his business and the industry, as well as other valuable lessons he has learned along the way. Here’s a glimpse of what you’ll learn: The lessons learned during transition periods are crucial to organizational growth. The pandemic years shined a light on the need for change and adaptability