Wine for Normal People

I recorded this podcast at the Peterson Winery tasting room while I was visiting Sonoma in support of the Sonoma Underground event I co-founded (www.undergroundwineevents.com).  This is a fascinating conversation with the force and Dry Creek Valley icon that is Fred Peterson, his son and Peterson's winemaker Jamie, and his daughter and head of sales and marketing, Emily. As Fred discusses, following time in the military, he studied viticulture and winemaking and graduated with honors from UC Davis. After working in and around Santa Cruz for prestigious wineries as a vineyard manager, Fred came to Dry Creek Valley in 1983 to find and develop world-class vineyard properties. Fred developed vineyards all over the Dry Creek Valley of Sonoma County, including on Bradford Mountain, where most of the fruit for Peterson's top wine hails. In 1987, Fred, launched Peterson Winery.    Peterson Winery now makes an average of 8000 cases annually, all in many small lots from estate vineyards and from like-minded growers and