Karen Rands - Compassionate Capitalist

Welcome to another episode of The Compassionate Capitalist Show #podcast, where we dive deep into the best practices for creating wealth as a business owner, and using that to discern investing in the companies with the best odds of achieving success to exit.   Today, Host Karen Rands digs into the mechanics of marketing funnels and strategic forecasting with her guest, Taylor Frame from Focus Funnels. Karen and Taylor explore the essential journey a customer undertakes from discovery to purchase and beyond. They also touch upon the importance of adapting strategies to meet the differing needs of digital and brick-and-mortar businesses. Karen and Taylor expand the conversation to talk about the Capital Funnel and how the customer engagement and conversion process in your typical sales funnel is similar to the capital funnel for attracting and converting investors -- It is Karen's Kugarand Theory of Private Capital.  Key TakeAways:  1. **Understanding Sales Funnels:**defines what a marketing funnel is and the