This Anthro Life

In this episode of This Anthro Life, we’ll dive into how anthropology is reshaping tech investment by examining human culture and its influence on innovation. You'll discover how the deep study of culture helps forecast market trends, understand AI (artificial intelligence) and its cultural implications, and inform smarter investment decisions. We’ll explore why private equity firms are hiring anthropologists and why venture capital should follow suit. With insights into consumer behavior, organizational dynamics, and cultural change, this episode delves into how ESG (Environmental, Social, and Governance) strategies are influenced by anthropological intelligence. We also cover the role of business strategy in navigating today’s technological landscape, exploring how cultural anthropology can reveal the symbolic value and market intelligence that form a company’s cultural moat. Featuring renowned anthropologists Genevieve Bell and Gillian Tett, we uncover why cultural intelligence is essential in our fast-evo