Elite Expert Insider

Welcome to the Elite Expert Insider podcast with your host, Jenn Foster! In today's episode, we're excited to learn marketing and sales with Austin Laroche, the CEO of ATT&CK Interactive, a global full-service marketing agency. Austin shares his fascinating journey from a creative writing major to becoming an entrepreneur in the marketing world, including stints at a social media internship with the Chicago Tribune and the creation of his own marketing company. With his company motto, "strength in structure," Austin elaborates on the M2S framework (Marketing to Sell) and its significance in uniting marketing and sales teams to drive B2B growth. Learn More: https://www.atakinteractive.com/