Eat Blog Talk | Megan Porta

In episode 588, Megan chats to Laura Arnold about why an SEO content calendar is important for diversifying your brand and how to set it up to improve your rank on Google. Laura Arnold is a New York City-based Emmy-Nominated Culinary Television Producer, Cookbook Consultant, and award-winning Content Creator with over a decade of experience. She currently is the Supervising Culinary Producer for Food Network’s The Kitchen, and has worked previously at ABC’s The Chew, DotDash Meredith, Good Housekeeping, Food52, kitchn.com, and with many more brands. In this episode, you’ll learn more about how to balance new posts with content updates, which keywords to choose, the significance of storytelling and expert phrasing and whether social media is important or not. Key points discussed: - Consistency is key: Maintain consistent SEO efforts and content creation for long-term growth and success. - Manageable workloads: Create a content calendar that fits within your capabilities and resources for sustainable success.