Christopher Lochhead Follow Your Different

375 Rambling Redefined: Category Design and the Janus Motorcycle Revolution with Richard Worsham & Grant Longenbaugh

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Sinopse

On this episode of Chistopher Lochhead: Follow Your Different, we talk with Richard Worsham and Grant Longenbaugh, the President and CMO of Janus Motorcycles. They discuss Janus's unique approach to motorcycle design, emphasizing craftsmanship, simplicity, and a distinctive riding experience called "rambling." Richard and Grant share their journey from customizing mopeds to creating a new category of lightweight, custom motorcycles. They highlight their rejection of the industry's focus on speed and technology, instead prioritizing the joy of riding and community engagement. The episode underscores Janus's success in redefining the motorcycle experience through authenticity and innovative category design. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. What is Janus Motorcycles? Janus Motorcycles stands out in an industry that typically prioritizes speed and techn