Retail Gets Real

Homefield is a collegiate apparel company specializing in vintage-inspired designs that offers licensed t-shirts, fleece, jackets and headwear from more than 200 universities. We talk to Co-founder and CEO Connor Hitchcock about how he started Homefield at age 23, why he doesn’t follow the usual marketing playbook, how the company creates unique customer experiences and his plans for future growth.  Learn more at retailgetsreal.com.