The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.In Today's Episode, You'll Learn:How to use the 80/20 principle to squeeze more out of your paid traffic.How to use 80/20 to figure out where you should be spending your advertising dollars.What 80/20 tells you about where to find your customers.Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.