Integrate & Ignite Podcast

Strategy Games: Linking Business Goals with Customer Value with Andrew Dod

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Sinopse

Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sales and marketing, ensuring your strategy becomes a daily practice ingrained in your company's DNA.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==03:52 Strategy must be embraced by all employees.07:24 Mecklenburg County restructured decision-making process successfully.10:01 Market feedback, adapt, and strategize for success.14:04 Fearless honesty key for successful market operations.16:27 Align peop