San Diego Decides By Voice Of San Diego

How Endorsements Work and Whether They Matter

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What role do endorsements play in politics? Is it just a lot of back-slapping among friends and political influencers? Do they really sway voters in any meaningful way? And what is the process that goes on in the background that leads to an organization or individual endorsing a political candidate? These are just some of the questions that we’re exploring on this, the first episode of Voice of San Diego’s new podcast, San Diego Decides. Throughout this podcast, we’ll be digging into all kinds of different aspects of the 2016 San Diego election. This episode is bringing you everything you’ve ever wanted to know about endorsements in a political election. There are certain times when an endorsement is, in fact, an overwhelming factor, particularly when the general voting population is not especially up to date on the issues or the candidates, or when candidates have very similar voting records. Other times, endorsements are little more than announcements that go straight into trash folder of your email inbox.