Nba History [unofficial] | Michael Jordan-era And More (in All Airness)

Send Adam a text message.NBA Creative Director (former), Gameplan Creative CEO and Sports Design Trendsetter, Tom O'Grady.During the 1980s, Tom worked as an ad agency art director on the McDonald’s business. Simultaneously, McDonald’s began to devote resources to sports marketing. This was the perfect opportunity for Tom – he combined his love of sports with his passion for design. He met and worked with Michael Jordan on the memorable Large fries for “Small Fries” ad campaign and also contributed design work to the inaugural McDonald’s Open later that same year (1987).Judy Shoemaker was the agency account director that Tom worked with on the McDonald’s Open project. In 1988, she accepted the role of Vice President, Marketing, with NBA Properties. Two years later, Judy began to recruit Tom to join her at the NBA. Commissioner David Stern named Tom O’Grady the league’s first Creative Director in 1990. Tom discusses the process that led him to leave Chicago and take up residence in New York.Tom was tasked