Equity

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Before we get into this week’s show notes, some programming notes:First up, use code “EQUITY” for a special listener discount for Disrupt tickets. We’re mere weeks away, and you should come hang out with us when we record on opening day!We also have a special for those impacted by layoffs. If you were laid off, go here to get a free ticket to TechCrunch Disrupt’s Expo!Alright, throat clearing aside, here's what we got into this week: $700M water? Yeah, the Liquid Death round was a big deal in the news this week because everyone had an opinion on the matter. Us included. While there's good reason to doubt the DTC model today -- cough cough, public markets -- Alex was on hand to stand up for the, er, near unicorn.How much should you pay your staff? From there it was time to chat about fair compensation, and how a startup called Comprehensive wants to take a crack at the questi