HALO Talks

Swerve Fitness (which initially began as a successful brick and mortar space with three locations) now offers a, "Live streaming, groundbreaking fitness experience to gyms around the world, all built on the power of team sports." Eric Posner and his team have come up with a great "hybrid" that helps facilities fill in studio dead time, doesn't influence their existing staff placements, provides unlimited classes in a boutique experience with some of the best instructors available . . . and on and on. It's a unique twist and it's going very well.  Posner states, "We initially came up with the idea for Swerve, which was the world's first team inspired indoor cycling studio. We pitched our clients on this and they said, 'Look, we love it, but you got to quit your job. You got to put up your own money and then we'll back you.' So that's what we did. We quit our jobs, we put up our life savings and they helped us raise the rest of the money to open up our first location in Flatiron. Fast forward, we had three loca