HALO Talks

Episode #357: Daniel Tobon, iVIK Holdings, CEO

Informações:

Sinopse

Daniel Tobon is a self-described "hard 48." He joined the military at age 17 immediately after high school and served for 7.5 years. Due to a serious back injury, he later went on to get the, "most boring job I could" and became a lawyer. (Ha!)  Tobon currently heads up iVIK Holdings. iVIK is a 100% USDA and EU certified organic cannabis production facility. They're also white-label, vertically integrated, and run a highly successful direct-to-consumer brand, Relevium. After selling his prior company to private equity, Tobon (also a duel citizen with Colombia) realized the incredible opportunity presenting itself in cannabis. He "had a front seat on the war on drugs" growing up in Colombia (one of the reasons he came to American initially) and saw the incredible effects of the plant on many levels, but especially for veterans suffering from PTSD.  "We collect more tax revenues from cannabis than alcohol,"  he states. "But it's critically important to get the cost down to commodity levels. A dry gram costs aro