HALO Talks

Alessandro Biggi & Francesco Brachetti are best friends since college and grew up in Italy. They started Avocaderia- the buzzy new restaurant (now with 4 locations.) They have far from the "typical" background of hospitality entrepreneurs. Both studied and worked in the finance world but eventually, Alesandro came to the idea of,"Healthy comfort food that's good for you but enriched with healthy fats which could be cheese, almonds and so on. I realized that it was really hard to find healthy food. . . so I started playing with the idea of creating delicious avocado based salads and dishes. I shared that with Francesco who was living in Mexico, in the country of avocados!" The two self-funded their first two locations and not having any background in hospitality turned out to be a positive. In finance parlance, they aimed to create an MVP  ("minimum viable product") and did exactly that using, among other things, Instagram to create community and assess demand! "In our case, we didn't know anything, so we